EU Directive 2024/825 on empowering consumers for the green transition applies in member states from September 2026. It bans generic environmental claims such as "eco", "green" or "nature-friendly" unless you can demonstrate recognised, relevant environmental performance, and it bans sustainability logos not based on a certification scheme or established by a public authority.
For clothing, make specific claims you can prove: "50% recycled polyester, GRS certified", not "sustainable product". Keep the certificates and reports. Also check the national transposition law before launching a collection.
green-claimseu-regulationsustainability
