#E-commerce
Every The Knit Journal article about e-commerce, for clothing brands, workshops and entrepreneurs.
Starting a clothing brandSetting up a company for a clothing brand: steps and admin basics
Once you have chosen your legal form comes the part many underestimate: registration, accounts, platforms and the everyday obligations of a clothing shop.
Starting a clothing brandHow to validate demand for a clothing brand before production
Likes are not demand. Demand means people who leave an email, reserve a size or pay. Here is how to measure it on a small budget before the big production run.
Starting a clothing brandWhere to sell a new clothing brand: online store, eMAG or wholesale?
Each sales channel has a different margin, a different cost of winning customers and different rules. A new brand needs one main channel and, at most, one secondary one.
Starting a clothing brandDrops or a full collection? How to plan your clothing brand launch
How you release a collection changes how much capital you tie up, how much content you need and how quickly you learn from sales.
Garment manufacturingDelivering to an online store's warehouse: barcodes and labels
A fulfilment warehouse will not phone to ask what you meant to send. Goods that break its inbound rules are refused or sit blocked for days.
T-shirtsHow to build a t-shirt size chart and grade it
A size chart is both a production document and a sales tool. Done well, the workshop and the customer read exactly the same numbers.
T-shirtsHow to package t-shirts for an online shop
Packaging is the first thing the customer touches. A good tee that arrives creased in a random bag looks cheaper than it really is.
T-shirtsHow to sell t-shirts on eMAG and other marketplaces
On a marketplace, your tee sits next to hundreds of similar ones. The winner is the one with the clearest listing and the fewest returns.
Hoodies & sweatshirtsHow to sell hoodies online: photos, size charts and returns
Online, the customer cannot touch the hoodie. Your photos, measurements and copy have to answer every question they would ask in a shop.
Hoodies & sweatshirtsTracksuits as sets or separates: how to manage the stock
A tracksuit sold only as a set is easy to list, but it ignores the fact that people wear different sizes on top and bottom. Your selling model shapes your whole stock.
Kidswear & babywearHow to sell kidswear online: product pages that convert
A parent can't touch the tee through a screen. Your product page has to give them everything they would check in a shop, in the order they would check it.
Kidswear & babywearHow to sell kidswear on eMAG and other marketplaces
Marketplaces bring traffic a small brand could never buy on its own. In return they demand flawless product data, carefully calculated prices and error-free logistics.
Kidswear & babywearHow to reduce returns and size exchanges in kids' e-commerce
Every return costs shipping, handling and sometimes a garment that can no longer be sold as new. With children's clothing, most returns share one cause: size.
Loungewear, pyjamas & activewearWhen to start a Christmas pyjama collection: a backward plan
With holiday pyjamas, a two-week delay can leave a collection unsold until next year. The calendar is built from the end back to the start.
Loungewear, pyjamas & activewearHow to start an athleisure brand in Romania, step by step
Athleisure looks crowded, but it is full of customers who cannot find exactly what they want. A small brand wins through clarity, not through the number of styles.
Costing, pricing & marginsHow much discount can a clothing brand give without losing money?
A 20% discount looks small on a banner. On your profit and loss it can mean selling two-thirds more just to stand still.
Costing, pricing & marginsHow to forecast quantities for a first collection with no sales history
Your first forecast will be wrong. The aim is not a perfect guess but to be wrong by an amount you can afford, and to find out quickly by how much.
Costing, pricing & marginsSell-through rate: how to calculate it and act on it mid-season
One percentage, worked out weekly for each style, tells you early what needs replenishing and what needs a push before it becomes a problem.
Costing, pricing & marginsHow to price clothing for eMAG and other marketplaces
On a marketplace, the price shown is not the money you keep. Commission, logistics, returns and ads sit in between, and they are all charged on the selling price.
Costing, pricing & marginsFree shipping and returns: how to build them into online prices
Free shipping is not free, and returns are not an exception. Both are predictable costs that belong in your price before you launch.
Quality, compliance & sustainabilityHow to analyse customer returns to find and fix quality problems
Returns are not just a logistics cost. For a small clothing brand, they are the most honest quality report you will ever receive.
Quality, compliance & sustainabilityWhat textile and safety info must an online clothing listing show?
In a shop, customers read the label. Online, the product page stands in for the label, and EU rules require key information to be visible before purchase.
Selling & marketing in RomaniaHow to launch an online clothing shop: Shopify or WooCommerce?
Picking a platform is only step one. What decides a clothing shop's first year is the core product, the photos, the sizing and what you do after launch day.
Selling & marketing in RomaniaHow to photograph hoodies and T-shirts for your online shop
Good knitwear photos depend less on an expensive camera and more on garment prep, consistent light and a fixed shot list for every single style.
Selling & marketing in RomaniaHow to show true garment colour in your product photos
Royal blue that turns purple, green that looks grey: colour gaps between screen and parcel cost you returns. Most of them can be prevented with a simple routine.
Selling & marketing in RomaniaHow to write T-shirt product descriptions that actually sell
Online shoppers cannot touch your tee, so the description has to do it for them: say how thick it is, how it hangs, how to wash it and who it suits.
Selling & marketing in RomaniaHow to build an accurate size chart for your online shop
A size chart copied from another brand does not describe your garments. Here is how to build one from real measurements and make it easy to use on a phone.
Selling & marketing in RomaniaUGC for clothing brands: how to get content from customers
User-generated content shows your clothes on real people in real light. For a small brand it is one of the cheapest and most credible sources of content there is.
Selling & marketing in RomaniaSEO for an online clothing shop: category and product pages
Free traffic from Google does not come from tricks but from a clear structure, where every page answers a real search and pages do not compete with each other.
Selling & marketing in RomaniaEmail marketing for a clothing brand: which emails to send
Your email list is the one marketing channel you truly own. Algorithms change and accounts get locked, but your subscribers stay yours.
Selling & marketing in RomaniaHow to write a returns policy for an online clothing shop
A returns policy is both a legal document and a sales argument. When it is clear it wins over undecided shoppers; when it is vague it brings complaints, disputes and lost customers.
Selling & marketing in RomaniaWhy customers return clothes and how to cut your return rate
Every return has a cause, and most causes repeat. A brand that tracks them systematically can cut returns without tightening its policy towards customers.
Selling & marketing in RomaniaHow to collect and use customer reviews for a clothing brand
Reviews are the social proof a new brand cannot buy. They are built order by order, with a simple process and honest replies.
Selling & marketing in RomaniaWhat does it really cost to sell a T-shirt online? Full maths
Many founders only cost production and then wonder where the money went. Online, the costs that come after sewing are often bigger than the T-shirt itself.
Selling & marketing in RomaniaDelivery, cash on delivery and lockers for an online clothing shop
Customers judge your shop by how quickly, conveniently and predictably their parcel arrives. Well-run logistics sells as much as a good photo does.
Selling & marketing in RomaniaPackaging and unboxing for a clothing brand: what is worth it
The parcel is the first physical contact between customer and brand. Thoughtful packaging need not be expensive, but it must protect the product and say clearly who sent it.